A popular website with one million impressions daily receives many inquiries each day from ad networks and/or advertisers regarding a rate card or costs.

Many current advertisers tried to negotiate their price for renewing their campaigns while many new advertisers wanted low rates for starting new long term campaigns.

With ECAS, you will be able to solve all your negotiating problems with a single solution. Instead of your client providing you with some funds and a banner, your clients will now have their own account where they can transfer funds directly to you by depositing funds into their own account.

You set your minimum bid prices and your clients will be able to set up their own campaigns by bidding for position from their own account. You will have an advertiser admin account that can search and view all campaigns from your clients.

A website delivering 1,000,000 impressions daily has 3 banner spots available each charging the client $10cpm, $9cpm and $8cpm as some are long term clients.

This will bring in a total of $27,000 per day. There is a waiting list of 7 additional advertisers waiting for the existing campaigns to be complete so that they can begin their own campaigns.

A website delivering 1,000,000 impressions daily has a total of 10 advertisers and set a minimum bid of $10cpm.

For example, say the top 5 bids are the following while the rest are bidding at $10cpm

Top 5 Bids $15.00cpm $14.00cpm $13.00cpm $12.00cpm $11.00cpm

Actual Costs $14.01 $14.00 $13.00 $12.00 $11.00

Depending on the amount of unique visitors, this could be the amount of money earned. (Also please note that the bidding may change on a daily basis as advertisers will constantly be bidding for the top position to get the most exposure.)

250,000 Impressions @ $14.01 = $3502.50 x3 Banner Spots 200,000 Impressions @ $14.00 = $2800.00 150,000 Impressions @ $13.00 = $1950.00 100,000 Impressions @ $12.00 = $1200.00 50,000 Impressions @ $11.00 = $ 550.00 250,000 Impressions @ $10.00 = $2500.00

Total = $37,507.50 per day.

With ECAS, you will not need to worry about negotiating prices with your clients as you will just set a fixed minimum bid price and let them go from there. Also, with every advertiser wanting the most exposure, the top bid may constantly be increasing.