What is Layer Ads
Experienced users tend to quickly close a pop-up window without looking at it or worse, use a pop-up blocker to prevent it from appearing at all. Layer ads attempt to solve this problem by taking a more in-your-face approach.
If you have seen an ad that has slid across the page, bounced around, or slid down from a banner, you have seen a layer ad. If you are like me, you probably grumbled and left the site as quickly as possible. Nevertheless, if you have a dedicated audience that will not let a bit of obnoxiousness stand in the way of enjoying your site, these can be some of the highest-paying creatives.