The retail environment has undergone a reshaping, because of the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‘third wave’ because they are riding the peak of mobile and online shopping. Actually, these disruptive technologies are set to create revolution in the retail sector. Amongst all these new tech online competitive intelligence styles, image recognition has been mapped out because the emerging technology that has the potential to create the highest impact on sales.
With image reputation technology cellular apps, systems and various other software can identify consumers from their facial features. Actually, this technology may also be used to identify different objects based on their features. As a result the entire globe has turned into a shop windowpane for the buyers where they can find direct hyperlink from the pictures of products published on a billboard or in magazines taking them to the web site or physical location of a retailer. Customers can have more personal knowledge with this technology as it allows systems and software program to respond to an individual. This enables the buyers to get along with scan their desired items quickly and quickly, which in turn, help bridge the gap between on the web stores and physical shops. The technology enables the devices and/ or website to become intuitive and they react within an engaging way with the consumers. In fact, image recognition technology has the potential to become an authentic driving power for the retail environment.
In terms of product interaction, picture reorganization enables buyers to create visual searches for the particular products they select at their gadgets. They are able to enjoy a fully customized mobile or online retail experience while near a device. This picture recognition technology actually helps it be easier for mobile and online buyers to experience and connect to products. And each one of these can be performed simply by scanning the image on their smartphone or tablet. Numerous brands are already using this technology because of their online and mobile customers in order to make item searching even more interactive and faster. In general, most of such applications allow customers to snap an image of the merchandise and search the e-commerce/ m-commerce listing and when the photo matches a similar product, the effect is created to the consumers.
With such technologies suppliers will have enormous opportunities; however, the advantages of these systems are yet to be realized completely. Based on the recent market trends the experts possess opined that around 12% consumers are likely to be using picture reorganization technology by 2014. The retail sales as well will be considerable up, thanks to these technologies. Image reputation technology also makes on the web transactions safer by enhancing the protection perspective of on-line or mobile payme.