Behavioral Retargeting Advertising, Make Your Ads More Personalised
Behavioral retargeting advertising is the process of showing online advertisements to the visitors based on previous browsing behavior that the consumers browse a product but don’t make a purchase.
Behavioral Retargeting Advertising Benefit
- Allow advertisers to test different landing pages to their potential customers across the sales funnel.
- Allows advertisers to maintain relationship with their potential customers and build brand awareness.
- Allows advertisers to convert lost potential customers into sales.
- Provide lower acquisition costs, reduce traffic wastage and increase ROI.
What Campaigns Should Use Behavioral Retargeting Advertising
- ROI focus on conversions, not just impressions
- Brand recognition – As visitors are presented with multiple advertisements from your business, they begin to recognize your brand.
- Cross-selling and up-selling