Designed, developed and improved through many years of experience and expertise, our private label system is the solution for many online advertising businesses.
A popular website that generates one million impressions daily receives a number of inquiries each day from ad networks and/or advertisers regarding ad space availability.
This website with only 3 banners spaces had limited room and ad space as their advertisers paid for daily, weekly, or monthly campaigns. A waiting list started to build up as many advertisers were unable to start their campaigns. Some advertisers had already waited several months as the current advertisers kept renewing their campaigns.
SOLUTION
With ECAS, you will be able to solve any ad space availability problems with a single solution. Instead of your client providing you with some funds to place their banner on a daily, weekly or monthly basis, you will be able to accept any number of clients. They will now have their own account where they will be paying for impressions at a CPM rate equal to or higher than a CPM rate that you set.
All of your advertisers creatives will be rotated starting from the highest bid price while you simply just place a code on your website to allow this.
BEFORE ECAS
A website delivering 1,000,000 impressions daily has 3 banner spots available each charging the client $10cpm.
This will bring in 3 x $10,000 per banner for a total of $30,000 per day. There is a waiting list of 7 additional advertisers waiting for the existing campaigns to be complete, so that they can begin their own campaigns.
WITH ECAS
A website delivering 1,000,000 impressions daily has a total of 10 advertisers and set a minimum bid of $10cpm.
For example, say the top 5 bids are the following while the rest are bidding at $10cpm
Top 5 Bids
Actual Costs
$15.00cpm
$14.01
$14.00cpm
$14.00
$13.00cpm
$13.00
$12.00cpm
$12.00
$11.00cpm
$11.00
Not knowing the amount of unique visitors, this could be the amount of money earned.(Also please note that the bidding may change on a daily basis as advertisers will constantly be bidding for the top position to get the most exposure.)
250,000 Impressions @ $14.01 = $3502.50
x3 Banner Spots
200,000 Impressions @ $14.00 = $2800.00
150,000 Impressions @ $13.00 = $1950.00
100,000 Impressions @ $12.00 = $1200.00
50,000 Impressions @ $11.00 = $ 550.00
250,000 Impressions @ $10.00 = $2500.00
Total = $37,507.50 per day.
SUMMARY
All Advertisers on the waiting list could have generated more profit. With ECAS, you will not need to worry about sold out ad space and from these example above, the website is profiting an additional $7507.50 per day. Also, with every advertiser wanting the most exposure, the top bid may constantly be increasing.
